Buy custom Functions of marketing, Perfetti van Melle
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1612 |
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Their costumers are food markets, petrol stations, drug stores and smaller ones like swimming pools and sports clubs. Perfetti Van Melle has to keep these customers satisfied. Because of the larger chains of retailers these costumers have much more power and are getting more demanding. A good relationship between Perfetti Van Melle and it's customers is of even greater importance in this case...
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A good relationship between Perfetti Van Melle and it's customers is of even greater importance in this case. For example: A few years ago we had the ‘supermarket-war’ in Holland. All supermarkets were reducing their prices wanting to be the cheapest of all to keep their customers. A big supermarket chain like Albert Heijn would want Perfetti Van Melle to reduce their price, or Albert Heijn would have huge losses...
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