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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2450 |
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Frito-Lay is a nationally recognized leader in the manufacturing and marketing of salty snack foods and their net sales approached 3 billion dollars in 1985.
Frito-Lay's introduced its' first two dips in the 1950's and they had only three types of dips until 1983. However, during 1983 and '84 many other types of dips were added to their product line, due to the increasing popularity of dips...
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However, during 1983 and '84 many other types of dips were added to their product line, due to the increasing popularity of dips. Prior to 1983 dips line was viewed as a non-promoted profit producer, but that quickly changed with the introduction of cheese dips and other very popular products.
Dollar Sales of Frito-Lay'sa Dip (in Millions of Dollars)
Year Mexican Dips($) Cheese Dips($) Sour Cream Dip ($) Total Dips($)
1986(forecast) 41 48 10 99
1985 39 48 _ 87
1984 40 55 _ 95
1983 38 5 _ 43
1982 35 _ _ 35
1981 30 _ _ 30
Frito-Lay distributes its products through 350,000 outlets nationwide...
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General points of the essay
Frito-Lay, Inc.: Subchips Multigrains
Frito Lay
Frito Lays Chip Dip verse Vegetable Dip
Frito Lays Dips Case
Frito Lays Dips Strategic Marketing
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Case 1: Frito?Lay Dips
Frito
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