Buy custom Frito Lays Chip Dip verse Vegetable Dip

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Essay's paper body

Trends indicated that consumers were becoming more concerned with nutrition, and this could help shift consumers to vegetables and vegetable dips. Also, no major competitor had introduced a “Shelf Stable Vegetable Dip”. If Frito Lay chose to market vegetable dips, they may lose some economies of scale by not marketing with chips, and avoiding the “halo effect” that they currently enjoyed...

Until 1983, Frito Lay had not had to conduct in marketing and promotions for their products. Store placement had sufficed. For the most part, dips were promoted with Frito-Lay salty snacks. This approach allowed for complimentary products to share a marketing budget and campaign.

KEY ISSUES:

• Grow chip dip line OR vegetable dip line
• Chip Dip benefits the sales of chips (Frito Lay sells chips), whereas vegetable dip benefits the sales of vegetables (Frito Lay doesn’t sell vegetables)
• Dip competition and marketing efforts have been increasing
• Sales stagnant, profits declining
• Attracting new customers
• Types of dip to grow (shelf stable vegetable dip?)
• Allocation of resources (production, distribution and marketing)

CALCULATIONS:

1985 Frito Dip Sales: $87,000,000

1985 Marketing Expense (VC): $25,481,000

1985 G&A Overhead: $6,572,000

1986 Forecasted Sales: $87,000,000*1...

General points of the essay

Consumers In Society Frito Lays Chip Dip verse Vegetable Dip Frito Lays Dips Case Frito Lays Dips Strategic Marketing Frito Lays Frito lay dips Frito lays Dips Frito-Lays Dips frito-Lay dips Impact Of Retail Trends On Consumers a consumers report Case 1: Frito?Lay Dips The Vegetable or the Arteries? Male Consumers RADIATION DETECTION IN VEGETABLE LEAVES:

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