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Business
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| Number of pages / Number of words: |
2 / 458 |
Essay's paper body
G. (1994), Marketing in Travel and Tourism, 2nd edn, Butterworth-Heinemann, England.
Syratt, Gwenda (2003), Manual of Travel Agency Practice, 3rd edn, Elsevier Butterworth-Heinemann, Great Britain.
Vincent Gabriel (2003), Management Third Edition, Pearson Education South Asia Singapore Pte Ltd, Singapore...
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While the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account,due to the influence on consumer purchases are product, pricing, positioning, and placement...
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General points of the essay
Marketing in Travel & Tourism
The motivation to travel to a particular tourism destination can be a result of ?push" and/or "pull" factors. Explain this concept and then list as many "push" factors as you can think of that might motivate people to travel.
My Travel Marketing Strategy
travel agency
Travel Agency Management
travel agency threat
Travel agency supply chain
online travel agency supply chain
Travel & Tourism
travel and tourism
travel and tourism management
Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal
Marketing Plan for The Casey Agency
Practice Of Marketing
Marketing In Tourism
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