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| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6780 |
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The Higgins text switches the order of objectives and goals. In reading the Higgins text, simply substitute the term objective for goal and the term goal for objective.) The key terms are defined as follows:
Vision Nonspecific directional and motivational guidance for the entire organization. Top managers normally provide a vision for the business...
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Top managers normally provide a vision for the business. It is the most emotional of the four levels in the hierarchy of purposes.
Mission An organization's reason for being. It is concerned with scope of the business and what distinguishes this business from similar businesses. Mission reflects the culture and values of top management...
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