Buy custom Fosters Group Marketing Plan 2005
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2168 |
Essay's paper body
Our products inspire global enjoyment and are enjoyed by consumers all over the world. We are strong throughout Australia, UK and North America, and are looking to expand our brand even further, looking specifically at the massive potential market that exists in the Asian region, which to this day has returned poor sales figures...
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We have a very healthy profit margin, with a net profit of almost $800m in the 2003/04 financial year, and this will allow us to fund an extensive marketing campaign through Asia, which will hopefully increase sales to build a strong following there.
SWOT Analysis
Strengths
- Well established brand name
- Wide range of brands offering variety
- The quality of products we offer
- Our Price – committed to competitive pricing
Weaknesses
- Poor returns in Asia region
- Size – global company harder to manage
- Understanding of Asian market – many differences require thorough research
Opportunities
- Through marketing, to take advantage of large Asian market
Threats
- Competition exploitation of Asian market
- Terrorist events such as 9/11 having ramifications for business
- Changes in consumer preferences
Our Mission (1)
Fosters Mission is to work together, respecting each other, our heritage, diversity, skills and knowledge to:
- Build premium quality, first-choice brands
- Deliver service excellence to customers and consumers
- Generate superior returns for shareholders
- Create an inspiring workplace
- Be welcomed in the communities in which we operate
Our Values (1)
- Energy and Passion
- Leadership and Teamwork
- Learning and Innovation
- Safety and Quality
- Integrity and Accountability
Our Vision (1)
To be the leading premium branded beverage company inspiring enjoyment, responsibly around the world...
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