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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1030 |
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This paper will give examples of other amusing but disastrous mistakes in foreign ad campaigns.
Consumer travel and multinational service corporations have increased the opportunity for service failures where consumers from one culture experience service problems in another cultural setting. With eating being equally required of all travelers, restaurants are a logical starting point for researching issues surrounding intercultural service failures...
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With eating being equally required of all travelers, restaurants are a logical starting point for researching issues surrounding intercultural service failures. While a service provider can act locally, the influx of non-locals can upset such a strategy. For example, Winsted (1997) found that consumers in Japan and America have different expectations of service encounters...
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