Buy custom Fnac -- It Is Time To Arrive In China Or Not?
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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3402 |
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While compared with the countries who have well-organized book retailing markets, the gross profit in often over 45%, which can reach 55%.
Year Sales revenues (billion RMB) Growth (%) Share of the total sales in the industry
2001 7.007 18.06 17.15
2002 7.803 11.36 17.94
2003 9.068 16.21 19.64
2004 9...
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sales revenue of XINHUA Bookstore - public owned bookstore)
-- Bookdirects
Bookdirects comes to China early in 1995 for they have seen the big potential of this market, but at that time, this market is still under strict control of the Chinese government, so they could only use the form of reader club to build their brand...
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General points of the essay
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Fnac -- It Is Time To Arrive In China Or Not?
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