Buy custom Ferrari: Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5595 |
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Other design houses that have done work for Ferrari over the years include Scaglietti, Bertone, Touring, Ghia, and Vignale.
As of 2004, FIAT owns 56% of Ferrari, Mediobanca 15%, Commerzbank 10%, Lehman Brothers 7%, and Enzo's son Piero Ferrari 10%.
Ferrari in Racing
Enzo Ferrari's true passion, despite his extensive road car business, was always auto racing...
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His Scuderia started as an independent sponsor for drivers in various cars, but soon became the Alfa Romeo in-house racing team. After Ferrari's departure from Alfa, he began to design and produce cars of his own; the Ferrari team first appeared on the European grand prix scene after the end of World War II...
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Ferrari Research Questions
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