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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1637 |
Essay's paper body
The process of segmentation also helps identify new opportunities. Segmentation in McDonald is the basic building block for effective marketing planning, and should reflect a market or customer orientation rather than a product orientation. McDonald will need to use than one level of segmentation criteria to identify the customer needs and wants...
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McDonald will need to use than one level of segmentation criteria to identify the customer needs and wants.
McDonalds offering their best service to their customer, like built McCafe, McDelivery, McDonald 24 hour and else. The employee also gives us the best services, they talk and treat customer friendly...
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General points of the essay
Product, positioning, segmentation
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