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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1884 |
Essay's paper body
The industry is involved with manufacture and selling of clothing, leather goods, silk scarves and neckties, watches, jewelry, perfume, and cosmetics. Sixty percent of the industry is controlled by thirty-five major brands, which include Louis Vuitton, Hermes, Gucci, Prada, Giorgio Armani, Hermes and Chanel...
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Utlilising the parent advantage allowed the luxury companies access to greater access to resources. In 1999 Pinault-Printemps Redoute (PPR) acquired a 42 percent stake in Gucci, this strategic alliance facilitated Gucci to become a multi-brand known as the Gucci Group. (Moore, C & Birtwistle, G 2005) From November 1999 to July 2001 the company acquired equal or majority shareholdings in ten companies to form the Gucci Group NV, the world’s second largest luxury brand conglomerate...
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