Buy custom Failed Merger of DaimlerChrysler 
    
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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 10 / 2664 | 
                
    
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Apart from car manufacturing, they had ventured into electronics and aerospace in the 1980s. But, all of this ended when they induced a loss of DM5.7 billion which was the biggest loss in German history. Competition was eating up Daimler-Benzâs market share and eventually, Daimler felt the pressure to merge...
        
        
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Competition was eating up Daimler-Benzâs market share and eventually, Daimler felt the pressure to merge. In spite of Chryslerâs record sales of 2.7 million units, Chrysler was still the smallest automobile manufacturer in the U.S. market. Soon, Chryslerâs position in the market was questioned and competition was getting stronger...
        
        
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