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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 846 |
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In the planning process, Nike must continue to evaluate consumer demands. Recently, Nike decided to collaborate with Apple and bring sports and music together. According to Nike’s CEO, Mark Parker, The Nike + iPod Sport Kit is a wireless system that connects to the iPod nano to give people a personal running and workout experience (Apple, 2007, p...
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1). Nike is planning to make many of their footwear and apparel styles iPod ready. Some of the designs now include jackets, tops, shorts and armbands designed specifically to carry iPods seamlessly. Nike’s CEO and Apple’s CEO will continue to work together to maximize the Nike and iPod experience...
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