Buy custom External influences in consumer behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1445 |
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When advertising a product or brand it is vital to understand the cultural values of the intended audience since cultural factors have a significant impact on customer behavior.
In 1991, when Benetton started its AIDS campaign, the world knew very little about this deadly disease. While in some developed countries, people where starting to understand the causes of the disease and how everyone was a possible victim, other third world countries visualized the concept of a gay men and drug-addicts problem...
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While in some developed countries, people where starting to understand the causes of the disease and how everyone was a possible victim, other third world countries visualized the concept of a gay men and drug-addicts problem.
Benetton's first AIDS related campaign showed a photo of a man named David Kirby who at the time was dying of AIDS (See appendix I)...
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General points of the essay
Consumer behavior
Cultural Influences of Consumer Behavior
Cultural Influences on Organizations: The Differences
Customer Behavior
Examining The Impact Of Product Attributes On Perception Towards Brand Product
External influences in consumer behavior
How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
Impact Of Internal And External Factors On The Functions Of Management
Cultural Values
Helping to Understand Organizational Behavior
Communication- Cultural Influences
Cultural Influences On Eating Out Habits In The Uk
Cultural Values & Diversity
influences of advertising to consumer attitude towards buying a product
Situational Influences On Purchasing Behavior
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