Buy custom Explain the problem posed to Google by click fraud and evaluate its response.
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2139 |
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alone (Grow and Elgin, 2006, p.2). The company like other major search engines, has some incentive to tolerate the fraud as they subsequently profit from it in this booming industry, with 99% of Google's revenue coming from advertising (Miller, 2005). It is also very expensive for Google to effectively fight it because of the wide-spread nature of Google's AdSense distribution (Batelle, 2005, p...
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It is also very expensive for Google to effectively fight it because of the wide-spread nature of Google's AdSense distribution (Batelle, 2005, p.187). At the same time, Google's reputation for internet advertising is suffering, and the revenue may decline if click fraud is seen to be a persistent and widespread issue (Delaney, 2005, p...
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General points of the essay
Explain the problem posed to Google by click fraud and evaluate its response.
Click Fraud
Google Search Engine
In-Forming: Google, Yahoo!, MSN Web Search
Google: The World's Most Innovative Search Engine
Company Innovation - Google
Possible Cultural Changes inside Google Company
Google's Problem in China
Google: Industry Information
3 Google's entry to the ?telecoms industry?
Fraud
Garage Fraud
Securities Fraud
Internal Fraud
Tyco Fraud
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