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Topic: Business
Number of pages / Number of words: 3 / 779
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The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products.

Their bottling system also allows the company to take advantage of infinite growth opportunities around the world...


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This strategy gives them the opportunity to service a large geographic, diverse, area.

Threats

Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it...


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