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It also intended to achieve this by the end of 2004. IBM advancements in terms of integrating multiple processing cores on a single chip were a major source of inspiration for Microsoft. ATI Technologies was also signed on in 2003, to create the ?unique' graphics chip. ATI, which put 300 people to work on its chip, had a clever idea to couple the graphics chip with its own dedicated memory...

ATI, which put 300 people to work on its chip, had a clever idea to couple the graphics chip with its own dedicated memory. "It was not a derivative of a PC graphics chip" said Rick Bergman, an ATI executive. Microsoft was more willing this time around to listen to its suppliers!

?Own and Control', rather and ?Pay and depend'

Literally turning a leaf from its ?lessons learned' book, Microsoft intended to take control of its own destiny...

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