Buy custom Evian Water In The U.S.
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1096 |
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This strategy would require high investment without a quick return on investment.
3. Given Evian’s lack of success in the U.S. market, what would be the ramifications of Danone’s’ exiting the U.S. bottled water market altogether?
Danone has expressed a strong desire to diversify the Evian brand as a dominant and prominent global brand...
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Ignoring the U.S. market would mean ignoring the largest consumer market in the world and thus not positioning the Evian brand as a global brand. However, according to the case Danone would not suffer a huge monetary loss if it completely removed Evian from the U.S. market and could make up profit by focusing more on the European market...
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