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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 813 |
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The French felt scorn for American fairy-tale characters. They had their own lovable Asterix that was accepted by the French culture. Disney, of course, used to their other market's reaction to the fairy-tale characters mistakenly expected the same reaction from the French.
EuroDisney's advertising was not properly geared towards the French market...
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Disney, of course, used to their other market's reaction to the fairy-tale characters mistakenly expected the same reaction from the French.
EuroDisney's advertising was not properly geared towards the French market. Its advertising strategy of emphasizing glitz and size made the French dislike EuroDisney even further...
Essay fragment
General points of the essay
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