Buy custom euro disney
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 640 |
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They emphasize on the size and the look of the park instead of the entertainment value. The responses from customers were not as good as how they expected them to be, because they didn’t sell what the consumer wanted to buy instead they sell what they wanted to sell.
- Cross-cultural marketing skills of Disney
The early advertising didn’t seem to work well because they emphasizing glitz and size rather than the variety of rides and attractions...
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Another step they took to counter the problem was to use Zorro. They missed the fact that the advertisement contained something American, which were not very effective in France market.
- Optimism based on success in Tokyo Disney
I think ethnocentrism of the Disney’s management was the one that made them to be optimistic...
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General points of the essay
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