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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2575 |
Essay's paper body
An organization's long-term success and profitability depends on this ability to respond.
Several areas of concern in marketing ethics are explored in the remainder of the article.
UNFAIR OR DECEPTIVE MARKETING PRACTICES
Marketing practices are deceptive if customers believe they will get more value from a product or service than they actually receive...
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Deception, which can take the form of a misrepresentation, omission, or misleading practice, can occur when working with any element of the marketing mix. Because consumers are exposed to great quantities of information about products and firms, they often become skeptical of marketing claims and selling messages and act to protect themselves from being deceived...
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