Buy custom ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1516 |
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For each site, banners for affiliates open to Web pages showcase the affiliate's products within a dedicated, full screen window of the retailers Web site. For example, Tiger Direct's site enables consumers interested in purchasing AMD and ATI products, two well established technology brands, to explore various product offerings from these suppliers sold by Tiger Direct...
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Wal-Mart and Best Buy use TV and Radio advertising as part of their "emotional branding strategy" (Schneider, 2004, p. 186), while all three retailers supplement their Internet marketing strategies with print catalogs pointing potential customers to the respective Web sites.
Wal-Mart and Tiger Direct use "viral marketing" (Schneider, 2004, p...
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I took this off another site,
Ethical, Legal, and Regulatory Issues differ on B2C vs. B2B Paper
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