Buy custom Ethical And Unethical Tactics For Influencing Behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 927 |
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Prior to working in marketing, she had engaged the 'rough and tumble' world of merchandising. Her penetrating style seemed to work great in the merchandising arena, but marketing was made up of a different group of people whose motivation and interaction was much different. After a worker was devastated by her manner of approach, Lewis noted, "I realized I needed to shift my style or would have people leaving my office in tears and end up accomplishing nothing (Suesse, 2001, p...
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84)." Lewis's ability to affect behavior was evident, but she was exercising her power in a non-productive manner at that moment. What is unique to her success is the decision that she made to change her approach. With the goal of the success of the individual leading to a strong team, Lewis worked, lead, inspired and even changed her dominant style to accommodate the improvement of the team...
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