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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 897 |
Essay's paper body
They already hold 40% of the global prestige business and 27% of their product mix. Their goal is to have the ability to match fragrance and brand with sophisticated positioning. Internet sales for Estee Lauder account for 43% of total revenue, (Western Europe and Japan.) As economies expand so do opportunities in Asia, Eastern Europe, and Latin America (Odell, 2004)...
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They eventually realized that they needed to do more market research and more research to understand its target market. Each Estee Lauder brand appeals to different customers. Understanding how these customers are unique and what they want out of a product is integral to the brand's success (Findarticles, 2003)...
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