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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 533 |
Essay's paper body
To identify target
markets we must utilize market segmentation. The purpose and value of marketing research is to
understand the needs of humans and how to best go about marketing a product to meet the needs
of consumers. The better you research your market the better a product can be developed. The
key factors that influence the consumer buying process are psychological, social,
cultural, and personal...
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The
key factors that influence the consumer buying process are psychological, social,
cultural, and personal. The 3 categories of organizational markets are industrial, reseller, and
government/institutional markets. Organizational markets differ from consumer markets because
they conduct 3 times as much business as the consumer market does...
Essay fragment
General points of the essay
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