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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 8 / 2038 | 
                
    
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Gordon and Narayanan (1984, p33-47) acknowledged some factors that determine PEU. These factors consist of the character of the society, economic stability, legal constancy, political constraints, and nature of the industry, customer base and the nature of the organization.
Khandwalla (1977, p326-354) identifies three probable relationships between organizations and their environments:
- Dominant organization/dominated environment
- Dominant environment/dominated organization
- Symbiotic relationship â neither the environment nor the company dominates...
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Because of fast changes in today's market and recent and emerging business practices, it is easy for an organization to fall behind by not keeping up in areas such as technology, regulations, and various rising trends. Environmental scanning reduces the possibility of being blindsided and results in superior anticipatory management...
        
        
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