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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1176 |
Essay's paper body
Cathay pacific has to start looking into the market and see what others are doing in order to be more competitive. For example, Cathay charges higher flight rate than its competitors due to its high labor cost. If Cathay continues to set it flight rate in the top zone, it will automatically benefit those airlines that set a lower flight rate...
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Therefore, Cathay Pacific really has to come up with some solutions in order to stay competitively.
Customer satisfaction is the most important external force, since here is where the money comes from. Within the service market, Cathay really has to focus on its customer satisfaction otherwise customers are just going to walk away from them...
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