Buy custom Environmental Factors Paper: A Study of McDonald's Corporation
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Business
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| Number of pages / Number of words: |
5 / 1294 |
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For instance, in India, where 20% of the population is vegetarian (Kala, 2005), McDonald's India offers 100% vegetarian food items, including an egg-free mayonnaise developed specifically for McDonald's India. They do not offer any kind of beef products due to local religious beliefs, substituting chicken and fish items instead (2006)...
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This kind of cultural sensitivity is paramount to McDonald's global success.
Domestically, the U.S. is becoming more ethnically diverse. This fact has not escaped McDonald's. Marketing experts view McDonald's as the most astute in targeting the growing black and Hispanic population. The company has a long history of inclusive advertising, and continues to aim many of its television commercials to those segments, which tend to use more urban language and music (Warner, 2006)...
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