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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1238 |
Essay's paper body
For instance, McDonalds includes items that reflect local tastes, including the Maharaja Mac (made of mutton) in India, the Tatsuta Burger in Japan, the McPork Burger with Thai Basil in Thailand, and the McTempeh Burger (made from fermented soybeans) in Indonesia (Armstrong-Kotler, 2005, p. 528). McDonald's successfully changed the product "P" by not selling hamburgers to cultures that do not eat them...
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528). McDonald's successfully changed the product "P" by not selling hamburgers to cultures that do not eat them. As Wal-Mart enters new regions, it must determine the proper marketing mixes to meet the wants and needs of potential consumers.
Technology
Technology allows Wal-Mart to monitor the marketing environment and identify trends in specific areas and develops appropriate responses to generate profits...
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