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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 537 |
Essay's paper body
They scan in order to evade surprises, spot pressure and opportunities, increase competitive advantage, and improve long-term and immediate planning. An organization's capability to adapt to its external environment is strongly dependent on the interpretation of external factors.
Environmental scanning focuses on the detection of rising issues, circumstances, and potential issues that could determine an organization's future...
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An organization's capability to adapt to its external environment is strongly dependent on the interpretation of external factors.
Environmental scanning focuses on the detection of rising issues, circumstances, and potential issues that could determine an organization's future. The gathered information is provided to key managers on the organization and used to direct management in future plans...
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