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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1011 |
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Especially the internet plays a major role in today’s world and not to forget in businesses.[2] The ability to effectively manage information helps organizations dealing with changes in the environment, which can result in a competitive advantage over other firms. An example of gaining competitive advantage: Organizations make information available for each other in an efficient way in order to reduce all difficulties of purchasing, marketing and distribution...
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An example of gaining competitive advantage: Organizations make information available for each other in an efficient way in order to reduce all difficulties of purchasing, marketing and distribution.[3]
In 2006, Jaynie L. Smith authored Creating Competitive Advantage (Doubleday). This book outlines how companies fail to understand their own existing competitive advantages and use them in sales/marketing...
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