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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 771 |
Essay's paper body
Every month, Enterprise measures customer satisfaction with each local branch through telephone surveys of hundreds of thousands of their customers. Each branch earns a ranking based on the percentage of its customers who say they were completely satisfied with their last Enterprise experience. Enterprise calls that ranking "top box," and that's the standard of excellence they set for themselves when they work with their customers...
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Enterprise calls that ranking "top box," and that's the standard of excellence they set for themselves when they work with their customers. “Top box†performance is important to Enterprise for two reasons. First, it is a fact that completely satisfied customers are far more likely to be repeat customers...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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