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Essay's paper info
Topic: |
Business
|
Number of pages / Number of words: |
11 / 2980 |
Essay's paper body
The company's client base extends beyond the borders of Saudi Arabia to the Middle East and North Africa.
3 Current situation
3.1 Marketing organization
As shown from Diagram 1, that the marketing department separated from the sales department, this structure causes many conflicts in responsibilities between the two departments, like who is responsible for products and services pricing...
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The marketing team consists of marketing manager and product marketing managers for each service and product that the company sells, then the junior marketers.
Diagram 1
3.2 Marketing activities
ABC's Marketing department is responsible for performing a range of activities including:
? Identifying customer needs
? Communicating information about products and services to prospective customers
? Making the products and services available at times and places that meet customers' needs
? Collaborate with other organizations to achieve a tenacious set of an enterprise's business goals
? Build reliable marketing information system to help top management to take the right decisions
? Forecasts of market demand, but the marketers who make these forecasts are not trained well, so the forecasts tends to be Inconsistent and in most cases not accurate...
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