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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 979 |
Essay's paper body
This relationship could be a blessing and a burden, since EA has to pay for the royalty and attached to the agreement between both party. - Rapid change of game platform and technology
- Sharply rising in development cost
- Declining price for video games
- Royalty fee and license to other party
- Dependent on game console...
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If new console released is delayed, than the game produced by EA, will also be delayed
- Higher competition between game developer in turn will make higher promotion budget
Macroenvironment Analysis:
Recommendations:
In order to to become the biggest and best entertainment company in the world, there should be a collaboration between the company, academia and the government...
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