Buy custom Effective Communications Case Study - Tylenol
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Business
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| Number of pages / Number of words: |
7 / 1753 |
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The next step was an announced nationwide recall of all Tylenol products. Johnson & Johnson also sent warnings to health professionals about the tampering issue. The company quickly began public relations with the FBI, the Chicago Police, and the Food and Drug Administration. Shortly after the deaths took place, Johnson & Johnson announced a $100,000 reward for the person tampering with the Tylenol bottles...
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The final step of the first phase came when Johnson & Johnson offered to exchange all Tylenol capsules that had already been purchased with Tylenol tablets (Kaplan, 1998).
Implementing the first phase cost Johnson & Johnson millions of dollars in lost sales and product. The other effect it had was to prove to Johnson & Johnson's publics that they were more concerned with consumer safety then company profit...
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General points of the essay
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