Buy custom Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe
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Topic: |
Business
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Number of pages / Number of words: |
4 / 862 |
Essay's paper body
PepsiCo said that the act was totally independent of Pepsi Cola and that their was no medical implications with the hoaxes. The electronic media (TV) added authenticity to the claim. The documentation provided showed the conveyor belt and the speed at which it sent the sodas through the process. It showed that it was virtually tamper resistant...
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It showed that it was virtually tamper resistant. The American public gradually started to believe and support Pepsi. More Hoaxes continued which added to the belief that they were, just that, hoaxes. Pepsi did an excellent job communicating with both publics due to the time constraint and circumstances in which they where placed...
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