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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1153 |
Essay's paper body
New stadiums are often publicly financed and always boost attendance. MLB pricing strategies include setting ticket prices according to the view of the field, discount group pricing for lower attended weekday games and games against inferior teams, discounts for senior citizens, students and military, high-priced suites and luxury boxes, parking priced by proximity to the stadium, and raising concession prices every season (Majors, 2008)...
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Non-pricing strategies employed by MLB including licensing, merchandising, television, radio and internet broadcasting rights, stadium sponsorships, and marketing the game internationally, particularly this year, as the regular season began outside the United States for the first time, with a Red Sox/Athletics series played in Tokyo...
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