Buy custom Ebay In Asia
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2336 |
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Okawara herself attributes the problems to the late launch: "When we arrived last year, the 800-pound gorilla was already positioned."
Even when eBay did get in gear, it took too long, critics say, to embellish its Japanese site with the local touches needed to attract users. Over time, categories had to be changed and more free features, such as horoscopes, product reviews, and newsletters, had to be added "so it makes more sense from a Japanese point of view," says Okawara...
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Over time, categories had to be changed and more free features, such as horoscopes, product reviews, and newsletters, had to be added "so it makes more sense from a Japanese point of view," says Okawara. These alterations took months.
At the same time, eBay Japan also took a low-key approach to marketing, relying on its usual formula: rather than spend big bucks on advertising, just let auction fans spread the word...
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