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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1227 |
Essay's paper body
They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for.
Business Level Strategy
EBay competes in the online auction industry using a broad differentiation strategy. Although they may not be the most inexpensive online auction site, they have the largest variety of products offered...
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Although they may not be the most inexpensive online auction site, they have the largest variety of products offered. They also appeal to a larger group of consumers that include individual sellers, small entrepreneurs, and corporations all over the world. EBay achieves broad differentiation through their strong eBay community, a global reach not matched by any competitor, and a category span of 27,000...
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