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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2446 |
Essay's paper body
Any bidders will not automatically acquire ownership of
the ‘easy’ brand if their bid for the airline is successful, and without securing access to that brand, the airline will be worth a lot less to any new owners. EasyJet is now a public limited company which employs over 3800 employees (Directory: World Airlines, wikipedia) and is listed on the London Stock Exchange...
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The members of the Haji-Ioannou family now own approximately 43% of the brand (see www.easyjet.com).
Mission statement
To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes...
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General points of the essay
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
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