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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 670 |
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However, air travelers can choose to travel by different airlines instead of alternative traveling method.
5. Competitive Rivalry:
Airline industry is highly competitive as many companies are now global and the number of startup careers increased after the deregulation in Europe after 1992. British Airways created Go airlines as their shield for direct competition which was taking their passengers and thus there was hostility among easyJet and British Airways...
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British Airways created Go airlines as their shield for direct competition which was taking their passengers and thus there was hostility among easyJet and British Airways. Go airlines, which was unfairly subsidized by British Airways to protect itself, was in a way copy-cat of easyJet. Then there was Ryan air, which had better profit margin, despite of its full service to cater all levels of passengers...
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