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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
5 / 1360 |
Essay's paper body
By not using travel agencies as its primary distribution channel, Easyjet manages to be able to plan and control the costs through the customer acquisition process like U.S. discount airline Southwest does. Another advantage after making this operating decision comes from marketing. By having to advertise only one possible potential customer entry point Easyjet can save money by organizing large scale campaigns targeted to that medium only...
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Also it can optimize the online seat booking process in order to achieve the highest possible efficiency, because on the Internet every action can be tracked. The trade-off with having a single-channel distribution system is that when an error occurs the company loses all the business until the problem is remedied and also the customers get aggravated...
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General points of the essay
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Easyjet Analysis
Easyjet
Evaluate the effectiveness of a distribution channel involving only retail travel agencies
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