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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2173 |
Essay's paper body
Gold Plus & Royal Gold, it would not necessarily attract the high income group in old age and middle age – who are more brand conscious.
Analysis: Even though Kodak was known for high price, its superior quality was generating high sales volume, but it slowly started dropping due to the entry of other cheaper brands such as Polaroid and Fuji...
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As a result, we were not tapping much on the potential segments such as Middle and Low Income group.
With our new brand ‘Funtime’, we are offering the superior quality at a lower price. This should capture a broader market segments, defending our market share.
4. Needs & Requirements:
According to the customer survey conducted by Discount Merchandiser, more than half the users in US knew little or nothing about photography...
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CASE STUDY: EASTMAN KODAK COMPANY:
EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE
Eastman Kodak case analysis
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Report On Gold
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Caravans Of Gold
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Green to gold
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POW 14- King's Gold
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