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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1138 |
Essay's paper body
This helps to reduce significantly the cost of issuing, distributing, processing and reconciling millions of tickets each year.
The Internet plays a vital part in the EasyJet business plan, and is critical to its ongoing success. As a low-cost operation, controlling the cost of doing business is crucial to the airline's ability to offer low fares...
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Because the Internet provides the most cost-effective distribution channel, EasyJet has aggressively pursued its strategy of encouraging passengers to book their seats online.
Here are some examples of the ways in which EasyJet incentivises people to book via the Internet:
? EasyJet is the first low-cost airline to offer customer the opportunity to view their bookings online, make flight transfers and name changes online for a transfer fee discounted by ?5...
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