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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
23 / 6287 |
Essay's paper body
However, very little is yet known about how this virtual environment affects customer
behavior, i.e. customer attitude and intention throughout the course of the purchasing process.
Moreover, it is important to stress that in this specific scenario, all interaction between the customer
and the digital company is developed via the website...
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So, its characteristics are linked to the subjective
and objective elements that will influence the purchase, which makes careful planning of the website
of paramount importance, as this will either lead to the success or failure of a virtual enterprise
(Nielsen, 2001).
Hence, the scope of this article is to build a B2C e-commerce website evaluation model that makes it
possible to pinpoint the website characteristics that contribute to improving the virtual customer's
attitude and purchasing intention...
Essay fragment
General points of the essay
“Internal and External Environment and Environment Scanning”
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E-RETAILING
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