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Business
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| Number of pages / Number of words: |
3 / 682 |
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In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided information, special offers, and Blue Light specials on-line, throughout all of their stores. According to Goldstein, Bluelight's core initiative was to "insure that Kmart shoppers (were)...
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According to Goldstein, Bluelight's core initiative was to "insure that Kmart shoppers (were)...on-line, once we're convenient to them, or we know where they are, we start thinking about commerce" (America Goes On-Line). Through Bluelight.com customers are able purchase the items normally purchased in one of their nationwide locations in the convenience of their own home...
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