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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1522 |
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I have outlined some strengths and weaknesses of business to consumer e-business and the way it is affecting the relationship between the consumer and merchant using Amazon.com's Virtual Retailing Model as an example.
Virtual retailing involves the request for and closing of a transaction over the medium of the Internet, via a web page (http://www...
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While the processing of the transaction, itself, is key to the existence of a virtual retailer, it is not the most important piece. The key to the success of a virtual retailer, according to Peter G. W. Keen, is the ability of that virtual retailer "to build strong customer relationships". Amazon.com has by far been one of the most successful virtual retailers in building strong customer relationships...
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