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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1215 |
Essay's paper body
On contrast, Drypers Corporation has always relied on promotional spending and corporative merchandising arrangement with retailers. Drypers Corporation had never used television as the means of advertising and promoting its products.
In 1997, Kimberly-Clark and Procter & Gamble held an estimated 78...
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Drypers Corporation main distribution channel has always been the grocery stores. In 1997, a shift in distribution to mass merchants resulted in a 10% drop in the sales of Drypers premium brand diapers and training pants.
Being the third largest drypers brand marketer in the U.S, Drypers Corporation had to come up with competitive advantages in order to compete with the two market giants, Kimberly-Clark and Procter & Gamble...
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General points of the essay
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
Drypers Case Analysis
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