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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1385 |
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The key question is how to serve both markets with the two different ranges of products. DMI’s primary options are:
a) Use the same processes.
b) Use entirely separate processes (setting up separate operations, site or company).
c) Have some processes shared and some separate.
In order to address this question, DMI has to clearly understand how the company satisfies its current markets, as well as the requirements of the new markets...
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They also need to determine the implications for the operations function of serving both markets. The market requirements for both the current and new products can be determined by examining each of their performance objectives such as customization, quality, speed, dependability, flexibility and cost...
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