Buy custom dominoz pizza - 7 Ps of service marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 673 |
Essay's paper body
The launch of 'Hungry Kya?' campaign coincided with Domino's tie-up with Mahanagar Telephones Nigam Ltd. (MTNL) for the 'Hunger Helpline'. The helpline enabled the customers to dial a toll-free number (1600-111-123) from any place in India.
Process
The number automatically hunted out the nearest Domino's outlet from the place where the call was made and connected the customer for placing the order...
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The number also helped Domino's to add the customer's name, address and phone number to its database.
For the first 4 years in India, Domino's concentrated on its 'Delivery' act. For its delivery promise to work, Domino's followed a 11-minute schedule: one minute for taking down the order, one minute for Pizza-making, six minutes oven-time, and three minute...
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General points of the essay
Analysis of integrated marketing communications campaign
Awareness Marketing and The ONE Campaign
Compensation and Benefit in Domino's Pizza
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